How Retailers Are Handling Increased Digital Sales
Retailers are experiencing a spike in digital sales as the COVID-19 pandemic accelerates consumer trends. The below article focuses on how Target is responding to this spike. Here is a quick overview:
- Target is utilizing 1,900 stores as fulfillment centers to accommodate the increased demand. These stores fulfilled nearly 80% of first quarter digital sales for Target
- In addition to offering more options for pickup and delivery, Target is looking into the use of “sort centers” to aid in last mile delivery.
- Cost is an important piece of the discussion around fulfilling digital sales. Other considerations like having “stronger customer” and “relevance” must be made as well.